Illustration of a coca cola delivery truck

So, what are trademarks exactly?

Perhaps more than anything else, a  trademark is what makes a business instantly recognizable in the marketplace. The most successful corporations on the planet have trademarks that are known from coast to coast to coast: Coca-Cola with its curvy-cursive namesake, Nike’s game-winning checkmark, and Canadian Tire’s big red triangle are just a few examples we are all familiar with. Given the importance of trademarks to brand recognition, it is no wonder that an expansive body of law has come to permeate this aspect of business.